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The Green Generation: Tracking Gen-Z Trends in Sustainable Purchasing Habits
Gen Z, born between 1995 and 2015, is one of the fastest growing consumer groups across the globe. Despite its youth, this generation and its growing influence on brands and... -
Major Automakers Unite to Build Electric Vehicle Charging Network They Say Will Rival Tesla’s
The announcement Wednesday that seven major automakers are joining to build a large North American electric vehicle charging network should pull people off the sidelines to at least consider shifting... -
How Convenience Stores Can Prepare For The EV Evolution
Today, the U.S. convenience store industry alone conducts about 160 million transactions per day, which equates to just under half of the U.S. population dropping in to buy something. It’s... -
Here Come the Family EVs
America’s de facto family hauler—the large, three-row SUV—is finally going electric. Car companies are planning to roll out a slew of seven-seater electric SUVs, with some, such as the Kia EV9 and Volvo... -
How I Ended Up Charging My EV on My Chicken Coop
It’s time to talk about EV charging. There’s so much to know and I’ll try to make it easy to understand—and interesting. I’m also breaking this topic into two pieces:... -
Learning about Your New EV While Trying Not to Feel Stupid
My first thought when they popped the hood and I looked down was, “Hey, I don’t have an engine!” That was how I discovered my car’s charging cables are stored... -
Loyalty Simplified: Kepak Group Case Study
Executive Overview HQ: Dublin, Ireland Industry: Foodservice Size: 30+ markets; 3,000 employees Solution: PDI Loyalty Business Challenges Reward customers for their purchases to increase satisfaction Create detailed reporting through integrations with Kepak HQ... -
PDI and Shell Launch New Platinum Status for Fuel Rewards® Program
Available July 17, the new tier offers members savings of 10 cents per gallon on every fill-up, the best savings on fuel yet, in addition to providing access to VIP... -
U.S. on Track for 800,000 EV Chargers by 2030: Report
A new report suggests that more than 800,000 electric-vehicle chargers could be in place in the United States by 2030. More than $21.5 billion in investments supporting about 800,000 EV... -
The Obsession with EV Range Is All Wrong
“When Americans are asked why they haven’t yet switched to an electric car, there is one answer that appears more than almost everything else: range. Charging an electric car, after... -
PDI Loyalty – Powering Consumer Engagement in EMEA
https://youtu.be/C6vE3EapPvs Loyalty is not a program, it’s an outcome. Especially in times of economic uncertainty, marketing teams in Europe and beyond rely on loyalty solutions to build relationships with consumers... -
More Green for Green: Why Consumers Will Pay More for Sustainable Products and Services
With 74% of US consumers saying they care about the environmental impact of the products they buy, sustainability has become a growing priority for national convenience retailers and consumer packaged...